7 Ways BD & Sales Teams Can Use Federal Personas for Competitive Advantage

Written by Susan Rose VP, Strategic Marketing & Advisory Services Photo source: Anela R/peopleimages.com via Adobe Stock. Federal buying in 2026 looks different than it did two years ago. Agencies are under pressure to adopt AI responsibly, modernize legacy systems without disrupting mission delivery, and justify every dollar of spend. Procurement teams are more risk-averse,…

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Decoding OMB Memorandums M-25-21 and M-25-22

Explains Office of Management and Budget (OMB) M‑25‑21 and M‑25‑22 — new federal‑AI directives that replace prior guidance, empower agencies to adopt AI faster, and streamline procurement, while aiming to balance innovation, governance and public trust.

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AI in Government: A Question of Trust

Explores how the use of AI by government agencies raises fundamental questions of trust — weighing the benefits of efficiency, fraud detection and streamlined services against serious risks around bias, transparency, accountability, and public confidence.

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