About Us
Our Mission
Our primary focus is to facilitate a feedback loop that strengthens the exchange of insights between the public sector and industry, ensuring government decision-makers stay informed with timely, comprehensive information.
What We Do
We bring experience across numerous sectors and issues, including:
- Federal, state, and local government
- Information technology, telecommunications, education, and health care
- Emerging technologies (e.g. AI)
- Policy, regulation, procurement, and governance
- Market dynamics: reputation, perception, customer behavior
Some of our key service areas include:
Brand Research
Measuring awareness, perception, and reputation vs. competitors.
Competitive Profiling
Mapping competitors’ strengths, offerings, pricing, customer base, and positioning.
Concept, Communications, Ad & Usability Testing
Testing messages, creative concepts/ads, and usability to improve resonance and adoption.
Customer Experience
Studying the journey of customers or prospects: what they experience, where friction is, where improvements can be made.
Thought Leadership Campaigns
Turning data into content and campaigns that help position clients as authorities in their space.
Market Opportunity Assessment & Segmentation
Identifying where growth lies, which market segments are most promising, and profiling sub-markets.
New Product & Service Testing
Getting feedback before launch, refining offerings, and differentiating from competitors.
Mergers & Acquisitions Research
Assessing potential acquisition targets, evaluating market trends, risk, customer perceptions, and value drivers.
Industry Insight Reports
Concise, data-driven briefs that spotlight key issues at the intersection of government and industry. These reports provide federal leaders and contractors with actionable takeaways, benchmarking data, and best practices to inform decision-making and strengthen collaboration.
Market Trend Analysis Reports
In-depth research that tracks shifts in technology, policy, and procurement across the public sector. These analyses help organizations anticipate emerging opportunities and challenges, align strategies with government priorities, and stay ahead of the curve in a rapidly evolving market.
Whitepapers
Comprehensive thought-leadership pieces that combine original research, expert perspectives, and case studies. Whitepapers offer a deeper dive into mission-critical topics, equipping government and industry stakeholders with the context and recommendations they need to drive innovation and improve outcomes.
Intelligence Brands
Specializes in B2B and B2G market research with deep expertise in IT, telecom, health care, and education. Known for “research you can act on,” Market Connections helps clients win business, refine strategy, and position themselves as thought leaders through services such as brand research, competitive profiling, customer experience studies, and capture support.
GBC advances the business of government by delivering data-driven analysis, industry-government bridging, and insight into public-sector priorities. Its reports, market trend analyses, and whitepapers equip agencies and contractors with the knowledge to tackle mission-critical challenges.
A leader in defense market intelligence, Forecast International provides detailed forecasts, reports, and analysis on aerospace, defense, power systems, and military electronics. Its data tools and market assessments help defense contractors, suppliers, and policymakers plan strategies, allocate resources, and understand long-term global defense trends.
Trusted worldwide for open-source defense and security information, Military Periscope offers a comprehensive database of military systems, equipment, orders of battle, and conflicts. With constantly updated profiles and reliable sourcing, it is an indispensable tool for defense professionals, analysts, and researchers.
A real-time federal market intelligence platform that tracks every federal contract, opportunity, and vendor. GovTribe gives contractors an edge in pursuing business with the U.S. government by providing data transparency, advanced search and tracking features, and insights into competitor behavior and agency buying patterns.